The Secrets to Writing 8-Figure Financial
Promotions
From the Publisher behind nearly $1 Billion in FinPub sales — Mike Ward reveals the 43 principles to ultimate copy success…
“Working with Mike made me A LOT OF MONEY. In fact, after 15 years of success, I’m still making money from the secrets Mike taught me .”
— Chip Biggs, A-List Writer
How to Crank Out Multi-Million-Dollar
Winners Like Clockwork…
As the Founder and Copy Chief for Money Map Press, I produced hundreds of multi-million dollar promotions.
Some grossed $5 million… others hit $15, $20 – even $30 million...
Culminating in nearly $1 billion in sales.
How Did I Do It? Total Absorption!
It starts by following my 43 copywriting principles —all forged in the trenches, tested in live promotions, and proven over and over again.
They came from 21 years of trial and error. From winning… and losing. From watching ideas soar — and crash. And from publishing some of the greatest financial packages in the game.
Some of these principles I borrowed from fiction. Others from art, psychology, even philosophy. Adapting every single one to do one thing:
Put your reader in a state of total absorption — what I call a phenomenological experience. This is where you can actually make your viewer or reader forget time, space… and everything else… EXCEPT YOUR STORY!
It’s extraordinarily powerful. In fact it’s the only way to create massive results.
I Don’t Hold Anything Back. You’ll Learn How To...
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Use perception to prevent instant rejection
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Create emotional maps that guide readers without resistance
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Eliminate reason! - except the two places it must be
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Infuse your persona to become unforgettable – and totally believable
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Use cinematic conceits to surprise your reader over and over
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Find your Big Idea in 5 simple words
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And this is just the beginning
If these penetrating tips could help me create multi-million-dollar winners, just think what they can do for you!
Can You Write the Next $10M Promo? Absolutely!
If you want to write copy that makes people stop everything and say “Yes”...
You need to take your reader somewhere they’ve never been before. And that’s exactly what you’ll be able to do once you start getting my Bull’s-Eye Copy Unleashed emails.
Every week, you’ll get a brand new, perception-changing principle to re-wire your brain into an A-list maestro. And it WILL happen. We’ve seen it over and over again.
You’ll get:
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Examples from real promos
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Context for how and why each principle works
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Guidance on applying them to your own copy — today
No fluff. No recycled advice. Just the raw material that can make you a legend.
And get this: It’s all FREE!
Don’t wait another minute. SIGN UP NOW!
It will enhance your perception… re-wire your brain… and take your copy to new heights of success. (Please note: This will not be free beyond Mike’s initial start up period.)
BONUS: Mike’s Critical Report: The Master Copywriter’s Guide To AI Success
How to Combine My Bulls-Eye Copy Unleashed Approach with AI to Write High-Converting Promotions Under Deadline. It's Yours FREE!
You’ll see the questions to ask, my secret principles to upload, and examples on how to use AI programs like ChatGPT to get 8-figure copy faster. It’s all in my primer on AI and copywriting! Get it now.
What The Top Pro's Have To Say...
“I’ve been in the publishing business for over 30 years. My measure of success is money in the door. The best copywriters like Mike measure that success not in millions of dollars, but hundreds of millions of dollars. Having worked with over 50 copywriters in my tenure, I would rank Mike in the highest echelon. He has few peers in the industry and that is a very good thing if you are seeking to learn from the best of the best. Mentors like Mike are very, very rare and if you have the opportunity to learn from him, run, don’t walk, to his door!”
Karim Rahemtulla, Co-Founder Monument Traders Alliance
Luis Olivares, Copywriter...
“Forget everything you think you know about writing copy — and that’s no hyperbole.Mike Ward’s arsenal of frameworks and principles will shift your entire thinking. From the Geiger Counter Method to eliminating abstraction and creating unique narratives —he truly holds nothing back.”
Jim Amrhein
Veteran Financial Copywriter
I can't tell you how many millions in sales I owe to my collaborations with Mike Ward. If he takes you under his wing, bring your A game, a thick skin and an open mind -- you'll be able to count the results in dollars, I assure you.
John Forde,
Legendary Agora
Copywriter and Author...
“I’ve known Mike for years… I’ve heard him pitch ideas… I’ve learned from his copy. And I know firsthand that he’s got a brilliant record as a coach for other writers. Anybody from beginners to pros would be lucky to get his guidance.”
“Anyone who has worked in financial publishing over the last 20 years knows that Mike Ward is one of the most significant figures in the industry’s history - and, as founder of Money Map Press, one of the greatest direct response publishers, copy chiefs and copywriters of all time. He taught me everything I know. His “Rules for Writing Great Copy” is legendary. So is his zealous fervor for writing the concrete over the abstract. I would have never “figured it out” if it wasn’t for Mike. He showed me how to pick the best “story concept” for a promo… stay laser focused on ONE idea all the way to the end (“In a straight line like stroking a cat” he always said)… and create an engaging storyline and narrative. The A-List writers he’s chiefed and mentored is a Who’s Who’ s of the financial publishing world. Listen, it doesn’t matter your experience level. If you get the chance to work with him - don’t hesitate. Just grab it, and thank your lucky stars.”
Terry Weiss, Veteran Financial Copy Chief & Writer